|
TVmap (or Television Media Analysis Program) is firmly established
as the preferred industry standard by agency media departments and
broadcasters in New Zealand. Now Australian media agencies and broadcasters
are quick to adopt this software as their preferred toolset.
TVmap's approach to media planning is simply revolutionary
- it delivers the most flexible combination of power, ease of use
and speed ever seen.
What can TVmap do for you?
TVmap delivers fresh thinking and powerful
results to media strategists, buyers and sellers. Just some of the
benefits include:
 |
For planning, buying and pre-analysis,
TVmap uses the full power of the ratings statistical database
to produce seasonally adjusted rating forecasts. Far more powerful
than using 'same time last year', this automatically takes recent
programming, daylight saving and other seasonal factors into
account.
|
|
Our latest concept is the Reach
and Frequency Visual Optimiser. This exciting tool allows buyers
to produce cost effective Reach and Frequency optimised schedules
in a way never seen before. In New Zealand, the industry standard
AGB Nielsen Media Research Reach and Frequency engine is used.
For the Australian market, it meets the latest OzTAM and AGB
Nielsen Media Research Gold Standards.
|
|
The Reach and Frequency Visual
Optimiser is also the subject of an international patent application
- illustrating the ground-breaking nature of this new approach
to exposure-targeted buying. The following patent applications
have been filed: International Patent Application No. PCT/NZ2004/000183
Australian Patent Application No. 2004203850 New Zealand Patent
Application No. 527578. |
Productivity gains
|
Training and operational resource
requirements are kept to a minimum, allowing you to access the
productivity gains of TVmap immediately.
|
|
Training and operational resource
requirements are kept to a minimum, allowing you to access the
productivity gains of TVmap immediately.
|
|
From our personal experience in
Media, we know how to deliver the most straightforward, intuitive
approach for users. TVmap dramatically streamlines the learning
curve - with 99% of users more productive in their daily work
after less than 2 hours of training.
|
|
TVmap is geared towards actionable
information and flexibility. This means no more cumbersome screens
to click through and laborious re-keying of data!
|
|
An uncompromising focus on quality
through the development cycle leads to lower costs and happier
clients. |
|
|
