How accurate are the predictions in TVmap?

In simulated examples* TVmap's seasonal forecasting outperformed 'same time last year' forecasts by 25%, and forecasts based on recent history by 10%.

Better forecasting leads to better negotiations, less wastage of media funds, and happier clients.

* Using typical buying demographics and channels in prime time, using the standard statistical 'sum of squares' measurement of differences.

Can we trial it first?

There are two options for trialling TVmap - either as a free 2-week static evaluation with no data updates, or as a three month paid trial.

The three month paid trial offers full functionality allowing users to enjoy the full power of TVmap in a working environment. Full training is provided at time of installation.

What do we need to use TVmap?

You will need the necessary data subscriptions with the appropriate data suppliers for the region.

In New Zealand this is AGB Nielsen Media Research and Nielsen Media Research. In Australia this is shared between OzTAM, AGB Nielsen Media Research and Nielsen Media Research.

How is it paid for?

The costs for TVmap are spread between a monthly license fee and the appropriate user fees, which depend on the number of users accessing the software and the desired optional modules.

What are the terms?

There is no long term agreement to enter into. The license can be terminated with three months notice.

How long does it take to install? And how soon will we see the productivity benefits?

Installation generally takes less than one day. After the initial training session of approximately 1.5-2 hours, users demonstrate immediate productivity in the software. Further training is always offered after 2-4 weeks, to ensure everyone has a full understanding of the available power of TVmap.

The ease in which people become productive with TVmap has been a key selling point. If a user is new to the industry it provides an immediate understanding of many facets of media advertising through its intuitive interface. The software is easily understood by all levels of personnel.

What are the cost benefits of TVmap?

TVmap offers one of the highest returns on investment for a media software product.

Tangible benefits include the low total cost of ownership through reliability and ease of learning, and productivity gains which typically reduce required staff numbers by 12.5%.

Intangible benefits include enhanced client satisfaction - such as being able to prove accuracy in forecasting, and improving the decision support process during negotiations.

Other benefits include liberating your staff from a 'process mentality' and freeing them up for strategic thinking. They can truly work smarter, not harder.