* Our most recent NZ study quantified the accuracy of TVmap forecasting in comparison to traditional methods. The study involved calculating ratings forecasts for more than 157,000 individual timeslots, using six different methodologies and then comparing these with the actual ratings achieved.
Of the 38 top-level scenarios analysed in this study, TVmap outperformed ‘Same Time Last Year’ in 37 of 38. TVmap outperformed ‘Recent weeks without seasonal adjustment’ in 37 of 38 and was equal in the remaining scenario. Overall, TVmap’s forecasting engine proved to be more accurate than traditional methods of forecasting ratings; specifically 24.4% more accurate than using ratings from the same time last year and 35.8% more accurate than using recent weeks analysis.